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Foshan Aluminum Factory Oufan Aluminum Share, How Door and Window Factory seizes the opportunity of "trade in"
Mar 10th,2024
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This year is the year of consumption, and the country has launched the "trade in" policy, which will further promote residents' consumption. Starting from automobiles, trade in will gradually drive industries such as decoration, home appliances, electronics, and the doors, windows, and building materials industries will also benefit from it. How can door and window factories seize this rare opportunity and break through? Let's share with Oufan Aluminum.
1. Residential areas over 10 years old are the focus
Since it is a "trade in" policy, it mainly targets the existing market. Therefore, in addition to targeting the decoration of new residential areas, door and window factories should also pay special attention to residential areas that are over 10 years old and old residential areas, as they often have opportunities for renovation.
Sample exhibition points can be set up inside and outside the community to collaborate with nearby decoration companies for activities and promotion. The product is best suited to the consumer positioning of the community, for example, in old houses where sliding windows are predominant, high-performance and multifunctional sliding windows can be promoted, such as the Oufan 126 panoramic minimalist sliding window. The price is moderate, with good views of the landscape, sound insulation and heat insulation, and waterproof performance, and it also comes with a clothes rack.
2. Joint promotion of home appliances and home decoration industry alliance
Home appliances are easier to trade in than doors and windows, as they are replaced separately and do not require construction. Door and window factories can form alliances with the indoor home furnishing industry, such as home appliances and clothing cabinets, to promote sales. We can use channels such as new media and offline group buying events to promote together and drive each other.
3. Launch long-term trade in discounts
As long as you trade in old for new, you can get discounts for a long time, not just during holidays. Regular promotions such as Goddess' Day, May Day, Double Eleven, and year-end promotions.
4. Research on how to quickly install on-site
The biggest problem with exchanging old for new is that the original residents need to find a new place to live when renovating, so some families do not want a big renovation of the house and only want to replace the windows. They are more concerned about whether the window replacement time can be faster. The old window will be removed without any obstruction, and the installation of the new window will be as fast as possible. The process of disassembly and installation requires the door and window factory, distributor, and construction team to refine the process and shorten the construction period.
During the development of Oufan aluminum products at Foshan Aluminum Factory, the details of terminal installation were fully considered, which not only improved product performance but also increased installation efficiency. Many components can be pre assembled in the factory and directly sent to the site for installation, reducing on-site construction obstacles.
Foshan Aluminum Factory Oufan Aluminum will focus on "empowering door and window factories to reduce costs and increase efficiency" this year, launching new products with high processing and installation efficiency. The Fengchi Exhibition in March will be held one after another, and we welcome door and window factories to visit and negotiate.
In recent years, it has not been easy. The door and window industry has experienced a series of adverse environmental impacts. "After the storm, there is a rainbow." We believe that with the support of national policies, the industry will once again move towards brightness. As long as door and window factories seize the opportunity, they will be able to surpass it.
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